39 Billion Online Videos Watched-September 2012

According to the latest data from comScore, U.S. Internet users watched 39 billion online content videos in September. That’s up a bit from the 37.7 billion video views the company reported in August, though the total number of unique viewers dipped to around 181.5 million from 188 million in the previous month. In total, comScore reports, 85 percent of U.S. Internet users viewed online video last month (down from 87.3 percent in August) and the average length of these videos was about 6.4 minutes (down from 6.7 minutes in the previous month).

As usual, Google played host to the most popular video sites, including YouTube. Last month, Google’s video sites had just over 150 million unique visitors who watched a total of over 13.1 billion videos. The average user watched 419 minutes of video on the site. Obviously, none of the other video services can compete with this. Yahoo came in second last month, just like in August, with 57.4 million unique viewers. While Microsoft came in at No. 3 last month, though, the company’s video properties took a bit of a tumble in September and fell to No. 9. Instead, our parent company AOL came in at No. 3 with a total of 53.8 million viewers. Other online video outfits that gained users last month were VEVO, Grab Media, NDN and Amazon, though the number of total videos played on these sites was down, as well.

Facebook, which only recently became a major force in the online video market, saw a dip in total user numbers and total videos played on the site, as well as a rather substantial decrease in average engagement from 16.1 minutes per user in August to 13.6 in September.



As for online video ads: U.S. Internet users watched 9.4 billion video ads last month, the majority of which were served by Google (1.76 billion), BrightRoll (1.35 billion) and Hulu (1.17 billion).



No time? No video expertise? Not sure where to start?
Call Jeff at 888-712-8211 today!  
Sign Up FREE

VMakers - The easy way to create, manage and market your videos.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com

Online Video Improves Consumer Confidence, Converts Sales

Video Turns Online Shoppers Into Buyers

Strategies include incorporating user-generated and product page videos

The apparel and accessories category is one of the fastest-growing segments in the retail ecommerce industry, according to a new eMarketer report, “Online Apparel Shopping: How Video Boosts Shopper Confidence and Drives Sales.” eMarketer estimates online category sales will grow 20% in 2012, outpacing the 15.4% growth rate for retail ecommerce in general, with total online apparel and accessories sales reaching $41 billion.



In this growing retail category, video has emerged as a promising platform for apparel marketers looking to build online shopper confidence. Online video adds an element of “touch and feel,” helping mitigate shoppers’ fears that once their purchase is delivered, it may not be what they had in mind.

March 2012 data (not apparel-specific) from retail consultancy the e-tailing group and online video technology company Invodo found that more than half of internet users surveyed believed that online product videos helped increase confidence in their purchase.



Product page and website video content is just one form of video marketing today’s apparel retailers are implementing. Other forms include content marketing and more branding-focused initiatives (like TV commercials, only optimized for the web). User-generated apparel videos are also gaining traction, and may even be promising research tools for apparel shoppers. The e-tailing group and Invodo study looked at product videos—rather than editorial-driven, content-marketing videos—as well as user-generated videos, which happen to be the type of video most consumed by online apparel shoppers.

According to a May 2012 Google and Compete apparel study, shoppers turned to consumer-generated video content even more than marketer-produced video. The study indicated that 36% of US online shoppers watched a “customer testimonial/review” video while shopping for apparel within the last six months. In addition, 29% of US online shoppers watched email marketing video content, and 26% watched consumer-generated (non-testimonial) videos.



For retailers, the real question is whether a consumer actually follows through after watching a video and makes a purchase. According to the Google and Compete survey, online shoppers who used video during the research/shopping process were more likely to spend more and buy more items than those who didn’t. The study showed that 25% of online apparel shoppers who used video for research purchased apparel more than six times in the six months prior to polling, compared to only 16% of other online apparel shoppers. Moreover, the survey found that 28% of video researchers spent more than $500 on apparel in the previous six months, compared to a slight 2% of shoppers who did not watch video.-eMarketer

---

The full report, “Online Apparel Shopping: How Video Boosts Shopper Confidence and Drives Sales,” also answers these key questions:

• What role does online video play in the online apparel shopper’s path to purchase?
• How are apparel marketers using online video to drive more purchases online?
• What are the biggest challenges in the online video space for apparel marketers?
  
  No time? No video expertise? Not sure where to start?
  Call Jeff at 888-712-8211 today!  
  Sign Up FREE
  
  VMakers - The easy way to create, manage and market your videos.
  Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
  info@VMakers.com
  

CPG Consumers Up Online Video Viewing

Online CPG audience increased video viewership 44% in Q3 2012

Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter, according to research from social and interest graph operator 33Across.
Based on the internet usage and social interaction habits of over a billion unique visitors worldwide to sites in the company’s interest graph, 33Across discovered that CPG category consumers watched 44% more online video in Q3, making them 1.5 times more likely to watch online video than the average web user. This presents a clear opportunity for CPG marketers, whose branding efforts are better served by online video than many other digital formats, to reach out to potential customers in a channel they are already using.

Though online video viewing overall is on the rise, viewership was not up within all categories. Video viewing among the retail audience dipped by 22% in the same period. Entertainment consumers, meanwhile, boosted video consumption slightly.



In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries, but a below-average 0.51% clickthrough rate. Though online shopping for CPG products is on the rise, it is still a relatively small market and CPG video ads tend to be more branding- than direct-response-oriented.



VideoHub also reported that viewers who engaged with CPG ads watched the ads for an average of nearly 46 seconds, compared with just under 21 seconds among those who watched but did not engage with the ads.-emarketer

No time? No video expertise? Not sure where to start?
Call Jeff at 888-712-8211 today!  
Sign Up FREE

VMakers - The easy way to create, manage and market your videos.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com

Top 1000 YouTube Channels [infographic]

Created by: OpenSlateStudios.com

No time? No video expertise? Not sure where to start?
Call Jeff at 888-712-8211 today!  
Sign Up FREE

VMakers - The easy way to create, manage and market your videos.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com

ComScore Introduces Validated Campaign Essentials for Video

ComScore has introduced validated Campaign Essentials (vCE) for Video, which measures Gross Rating Points (GRPs), demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually viewable by consumers.
This new video validation technology also delivers insight on whether the video ad was actually seen by a real viewer, bringing these metrics into closer alignment with TV based on a similar “opportunity to see” standard.

This means vCE Video provides both traditional audience measurement of video ad campaigns, as well as validated measurement based on the ad’s viewability. Traditional campaign measurement includes Reach, Frequency, Gross Rating Points (GRPs), and Target Rating Points (TRPs) based on impressions. Validated video reporting metrics include validated Reach and Frequency, validated Gross Ratings Points (vGRPs) and validated Target Rating Points (vTRPs).

Other key features of comScore’s vCE Video include:

• Reporting that’s compatible with TV campaign measurement, such as overnight reporting of audience demographics, and integrated with comScore’s new multi-platform audience data that includes TV.
• De-duplication of audiences across media platforms, leveraging the comScore Census Network.
• Demographics, which include not only age and gender, but also household income, household size, race, and ethnicity in the U.S.
• Measurement of more than 70 different behavioral segments on a global basis, allowing advertisers to understand the impact of viewed impressions on segments of people with similar behaviors, such as auto, food, or travel enthusiasts.
• The ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
• Global and cross-geographical campaign reporting capabilities.

More than 120 advertisers and agencies and 80 publishers in 28 countries have conducted digital campaign measurement with comScore’s vCE, which received MRC accreditation in August for campaign verification. VCE Video is available on a global basis, and has the support of a broad range of leading partners, including Adap.tv, Adconion Media Group, The AOL On Network, Comcast Media 360, Innovid, LiveRail, PointRoll, Undertone, Viacom, VINDICO, and ZEDO.-SearchEngineWatch

No time? No video expertise? Not sure where to start?
Call Jeff at 888-712-8211 today!  
Sign Up FREE

VMakers - The easy way to create, manage and market your videos.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com