SpotXchange Serves the Most Video Ads in January - comScore

The comScore Video Metrix report shows 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 157.6 million unique viewers. Facebook ranked #2 with 84.9 million viewers, followed by AOL, Inc. with 60.6 million, NDN with 51.4 million and Yahoo Sites with 44.9 million. Nearly 48.7 billion video content views occurred during the month, with Google Sites generating the highest number at 12.6 billion, followed by Facebook with 5 billion and AOL, Inc. with 1.2 billion. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers January 2014 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)*	Minutes per Viewer
Total Internet : Total Audience	183,778	48,682,572	1,155.3
Google Sites	157,585	12,617,013	328.3
Facebook	84,859	4,988,919	83.5
AOL, Inc.	60,590	1,225,725	61.7
NDN	51,353	573,307	73.1
Yahoo Sites	44,897	384,092	59.1
Vimeo	41,676	203,873	31.9
Amazon Sites	38,618	185,026	22.5
Microsoft Sites	38,459	641,217	40.7
VEVO	36,805	612,936	48.5
ZEFR	31,369	168,956	12.8

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed nearly 26.9 billion video ads in January, with SpotXchange Video Ad Marketplace capturing the #1 position with 3.5 billion ad impressions. AOL, Inc. came in second with 2.9 billion ads, followed by Google Sites with 2.9 billion, Live Rail with 2.4 billion and BrightRoll Platform with 2.3 billion. Time spent watching video ads totaled 10 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.3 billion minutes. Video ads reached 52.6 percent of the total U.S. population an average of 165 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed January 2014 Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included)
Property	Video Ads (000)	Total Ad Minutes (MM)	Frequency (Ads per Viewer)	% Reach Total U.S. Population
Total Internet : Total Audience	26,907,310	10,041	164.6	52.6
SpotXchange Video Ad Marketplace†	3,461,166	1,113	26.9	41.5
AOL, Inc. (including Adap.tv)	2,916,947	1,316	19.0	49.6
Google Sites	2,903,087	286	27.3	34.2
Live Rail†	2,418,272	1,023	16.4	47.6
BrightRoll Platform**†	2,298,960	1,098	14.1	52.6
TubeMogul Video Ad Platform†	1,825,644	587	17.3	34.0
Specific Media**	1,354,872	513	9.6	45.3
Hulu	1,173,975	466	80.8	4.7
Tremor Video**	887,532	418	8.5	33.8
Videology†	518,542	245	7.1	23.6

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The January 2014 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 36.1 million viewers. ZEFR climbed into the #2 spot with 31.4 million unique viewers, followed by Fullscreen with 26.4 million, Maker Studios Inc. with 25.8 million and Warner Music with 22.6 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (49 minutes per viewer). VEVO streamed the greatest number of videos (603 million), followed by Maker Studios Inc. (535 million).

Top YouTube Partner Channels Ranked by Unique Video Viewers January 2014 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)	Minutes per Viewer
VEVO @ YouTube	36,088	603,240	48.8
ZEFR @ YouTube	31,361	168,894	12.8
Fullscreen @ YouTube	26,412	376,739	40.6
Maker Studios Inc. @ YouTube	25,790	534,962	63.4
Warner Music @ YouTube	22,559	154,601	19.1
UMG @ YouTube	19,157	71,188	10.5
warnerbros vfp @ YouTube	18,200	53,972	5.4
The Orchard @ YouTube	18,029	75,590	11.3
rumblefish @ YouTube	17,476	47,476	7.1
GEICO @ YouTube	14,114	36,177	3.3

Other notable findings from January 2014 include:

• 85.1 percent of the U.S. Internet audience viewed online video.
• The duration of the average online content video was 4.4 minutes, while the average online video ad was 0.4 minutes.
• Video ads accounted for 35.6 percent of all videos viewed and 4.5 percent of all minutes spent viewing video online.

Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com