Thursday, July 10, 2014
Top 5 Video Ads in June 2014
1. Shakira - La La La (Brazil 2014) ft. Carlinhos Brown
2. Always #LikeAGirl
3. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
4. Volkswagen - Eyes on the road
5. Little Baby's Ice Cream "This is a Special Time"
Mashable Global Ads Chart Courtesy of Unruly
Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.
VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com
Wednesday, July 2, 2014
Mobile Video Advertising To Grow 119% in 2014
For starters, mobile video advertising is on pace to more than double this year, making it the fastest growing area of advertising, eMarketer said in a just-released report. Mobile video ads will grow 119% this year to $1.44 billion, and that compares to a strong 26.4% growth rate for online video ads, which will generate revenue of about $4.45 billion this year. In addition, the growth rate in mobile video ads will exceed traditional online video ads on desktops or laptops. By 2018, mobile video should hit $5.44 billion in revenue, putting it close to online video’s $6.83 billion, the report said.
The reasons behind this growth are twofold. First, buyers are shifting some money from TV -- about 15% of ad buyers said they’re moving money to digital. The second is the audience. Smartphone and tablet usage are skyrocketing and as penetration grows, so does video use and ads on those devices, especially on tablets, per eMarketer.
Take your video marketing to the next level.
Call Jeff at VMakers at 888-712-8211.
VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com
Subscribe to:
Posts (Atom)