Blip.tv now video content curator.

If you think professional video shows created exclusively for the Web are difficult to find, you’re not alone. Blip.tv, a video site that specializes in Web-created shows, has heard the same complaint from its users too. To fix this problem, the company reintroduced its Web site on Tuesday with a focus on curating the best video shows for its users.
“The goal of the redesign was to figure a way to help people discover new and original series on our site,” said Dina Kaplan, a co-founder of Blip.tv. “People have no idea where to go and where to find original Web video online — which can be a daunting task — and our redesign definitely solves that problem.”
The new Web site, which is built using HTML5 and CSS, aims to highlight the top 5 percent of content on the Blip.tv site. Damien Bruno, the general manager of Blip.tv, said the site hosted over 50,000 video series. Finding the best content in this haystack can be a formidable task for anyone, Mr. Bruno said.
To help narrow down interesting content, Blip.tv producers will start picking videos with the best-quality content and then highlighting them on the site.
The new site also offers users a way to dive through content through a series of new portals. These include popular videos, which display the most watched content on the site, and trending videos, which highlights the most viewed video series, week to week, as they grow in popularity.
Blip.tv has grown rapidly over the years as a Web site dedicated to popular video series. Blip.tv has also grown a large following with its content creators as it is one of the few sites that shares advertising  revenue with the producers.
“Last year we had producers of shows making $500,000 a year on their Web series,” said Mike Hudack, chief executive and co-founder of Blip.tv. “In 2011 we expect that number to hit $1 million for some producers.”
The new site design will soon be followed by an updated iPad and iPhone application and more integration into devices that hook up to a standard television.
-Nick Bilton, New York Times
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