Facebook is rapidly emerging as a force in online video, according to comScore. In May, Facebook.com ranked fourth among all online sites with 48.2 million video viewers.
While the top social network does host user-uploaded videos, it mostly aggregates the YouTube clips that users publish on their walls.
Top 5 Sites for Video Viewers - May 2011
1. Google/YouTube - 147.2 million
2. Vevo - 60.4 million
3. Yahoo - 55.5 million
4. Facebook - 48.2 million
5. Viacom Digital - 46.5 million
176 million U.S. Internet users watched online video content in May
Average of 15.9 hours per viewer.
Total U.S. Internet audience engaged in more than 5.6 billion viewing session.
May Video Ad Views
Hulu - more than 1.3 billion.
Tremor Media Video Network - 700.8 million.
Adap.tv - 642 million.
BrightRoll Video Network - 565 million.
Americans viewed 4.6 billion video ads.
Time spent watching videos ads totaled more than 2.0 billion minutes during the month.
Hulu delivered the highest duration of video ads at 560 million minutes.
Video ads reached 45% of the total U.S. population an average of 34 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.
Top Video Ad Networks (reach of the total U.S. population):
Tremor Media - 47.1%
BrightRoll Video Network - 42.1%
Break Media - 40.4 %
83.3% of the U.S. Internet audience viewed online video in May.
Average duration - 5.2 minutes.
Average online video ad was 0.4 minutes.
Video ads accounted for 12.6% of all videos viewed, and 1.2% of all minutes spent viewing video online, comScore found.-Gavin O'Malley, MediaPost
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