SmartBrief on Social Media tracks feedback from leading marketers about social media practices and issues. This week, marketers were asked: Do you incorporate video elements into your social media presence?
The results:
Yes, and they have been very successful: 42.16%
We’d like to create videos, but we’re not sure how: 28.43%
No, we have no plans to produce videos: 17.65%
Yes, but the results have been disappointing: 11.76%
Video as a form of content for your social media and content-marketing efforts has reached must-have status.
According to a survey in May by the Pew Research Center’s Internet & American Life Project, “71% of online Americans use video-sharing sites such as YouTube and Vimeo, up from 66% a year earlier.” Further, in The State of Online Video presentation in January, comScore’s Dan Piech said “89 million people in the U.S. are going to watch 1.2 billion videos … today.” So, if I were to say that online video has grown in popularity, it would be such a ridiculous understatement.
The growth of broadband Internet access combined with increased computing power in smartphones and mobile devices makes watching online video possible just about anywhere — literally. You can watch video when standing in an aisle at Costco Wholesale, sitting in a doctor’s office waiting for a flu shot or lying on a couch during a commercial break. Simply put, online video has become omnipresent, only a click and a second or two away from our viewing pleasure.
Why? For some, such as busy executives, watching video is simply easier. Consider this finding from Forbes Insights study “Video in the C-Suite: Executives Embrace the Non-Text Web”: “Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly.” Also, “65% have visited a vendor’s website after watching a video.”
So not only are we seeing increased frequency of viewing but also that video is effectively influencing our online behavior. And, as SmartPulse results show, 42% of you are seeing that success. For the 28% that are not sure how to get started, If you need help contact VMakers.com at 888.712.8211 or info@VMakers.com. For those not planning video, the resources in this article should convince you of your need to get started.
-Jeremy Victor, SmartBrief
Need help creating and marketing your videos?
Call VMakers - 888.712.8211, info@VMakers.com
Video Marketing From The "Hollywood" Studio Pros.
The team behind your favorite TV shows and movies, including: Ellen, Seinfeld, Whitney, How I Met Your Mother, The Disney Channel and more.
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