comScore March 2012 Online Video Rankings
Video Ad Impressions Reach Record Numbers in March
181 million U.S. Internet users watched nearly 37
billion online content videos in March, while video ads topped 8 billion
for the first time on record. Top 10 Video Content Properties by Unique Viewers
1. YouTube - 146.1 million
2. Yahoo! - 60.6 million
3. VEVO - 51.3 million
4. Facebook.com - 45.1 million
5. Viacom Digital - 44.3 million.
Nearly 37 billion video views occurred during March.
Average viewer watched 21.7 hours of online video content.
| Top U.S. Online Video Content Properties Ranked by Unique Video Viewers March 2012 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included) |
|||
| Property | Total Unique Viewers (000) | Videos (000)* | Minutes per Viewer |
| Total Internet : Total Audience | 181,062 | 36,984,872 | 1,304.8 |
| Google Sites | 146,097 | 15,748,884 | 424.6 |
| Yahoo! Sites | 60,609 | 814,838 | 72.4 |
| VEVO | 51,337 | 706,291 | 63.0 |
| 45,073 | 247,010 | 21.3 | |
| Viacom Digital | 44,251 | 547,732 | 63.2 |
| AOL, Inc. | 43,701 | 496,415 | 50.3 |
| Turner Digital | 42,917 | 288,887 | 24.8 |
| Microsoft Sites | 41,169 | 494,529 | 46.7 |
| Comcast NBCUniversal | 32,164 | 178,189 | 36.9 |
| Hulu | 31,104 | 1,010,527 | 275.2 |
Top 10 Video Ad Properties by Video Ads Viewed
- Americans viewed more than 8.3 billion video ads in March
- Time spent watching video ads - 3.5 billion minutes.
- Video ads reached 51 percent of the total U.S.
population an average of 53 times during the month.
Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
| March 2012, Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included) |
||||
| Property | Video Ads (000) | Total Ad Minutes (MM) | Frequency (Ads per Viewer) | % Reach Total U.S. Population |
| Total Internet : Total Audience | 8,370,492 | 3,545 | 53.4 | 51.2 |
| Hulu | 1,754,128 | 690 | 50.7 | 11.3 |
| Google Sites | 1,269,465 | 129 | 17.2 | 24.2 |
| BrightRoll Video Network** | 953,234 | 589 | 8.5 | 36.4 |
| Adap.tv† | 892,042 | 531 | 12.0 | 24.3 |
| Specific Media** | 775,530 | 358 | 8.0 | 31.6 |
| Tremor Video** | 675,983 | 366 | 13.6 | 16.2 |
| ESPN | 562,584 | 206 | 26.4 | 7.0 |
| TubeMogul Video Ad Platform** | 537,180 | 185 | 10.8 | 16.2 |
| Auditude, Inc.** | 466,423 | 195 | 10.9 | 13.9 |
| CBS Interactive | 415,652 | 192 | 17.8 | 7.6 |
*Video ads include streaming-video advertising only and do not
include other types of video monetization, such as overlays, branded
players, matching banner ads, etc.
**Indicates video ad network †Indicates video ad exchange
Other notable findings from March 2012 include:
Other notable findings from March 2012 include:
- 83.5 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 6.4 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 18.5 percent of all videos viewed and 1.5 percent of all minutes spent viewing video online.
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Contact VMakers 888.712.8211, info@VMakers.com
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Video marketing made easy and affordable for any size business. No hassles, no guesswork and no high costs!
VMakers - The Experts from Disney, Warner Brothers, NBC, Paramount, CBS and ABC. We are the peeps behind your favorite shows, including: Ellen, Seinfeld, Whitney, How I Met Your Mother, The Disney Channel and more.
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