Thursday, August 23, 2012

Real-time bidding video ad inventory is increasing

Real-time bidding video ad inventory is increasing

  • The amount of pre-roll video advertising inventory available for real-time bidding grew by 14% per month in Q2, topping 29.9m streams per day in July according to data from TubeMogul.
  • As a result of the increase in ad space CPMs declined in Q2.
-eConsultancy
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