Google Sites - 2.2 Billion Video Ads in February

Google Sites Delivers Record-Breaking 2.2 Billion Video Ads in February
comScore Video Metrix data shows 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion with Google Sites delivering an all-time high of 2.2 billion.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million and Yahoo! Sites with 43.6 million. More than 33 billion video content views occurred during the month, with Google Sites generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers February 2013, Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)*	Minutes per Viewer
Total Internet : Total Audience	177,955	33,031,053	1,045.7
Google Sites	150,659	11,347,490	362.1
Facebook	61,237	557,607	19.9
VEVO	49,494	540,116	36.9
NDN	46,259	523,876	74.8
Yahoo! Sites	43,619	331,168	52.5
Viacom Digital	39,095	419,486	42.8
Microsoft Sites	36,682	484,366	38.2
AOL, Inc.	35,299	570,381	57.3
Turner Digital	30,236	260,830	37.0
Amazon Sites	28,732	96,476	12.6

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed 9.9 billion video ads in February, with Google Sites ranking first with its all-time high of 2.2 billion ads. BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, Adap.tv with 1.4 billion and LiveRail.com with 1 billion. Time spent watching video ads totaled 3.8 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 859 million minutes. Video ads reached more than 50 percent of the total U.S. population an average of 63 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 61, while CBS Interactive and Google Sites tied for second with an average of 23 ads per viewer.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed February 2013, Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included)
Property	Video Ads (000)	Total Ad Minutes (MM)	Frequency (Ads per Viewer)	% Reach Total U.S. Population
Total Internet : Total Audience	9,865,717	3,774	63.3	50.5
Google Sites	2,220,537	182	23.1	31.1
BrightRoll Video Network**	1,612,405	859	11.5	45.3
Hulu	1,437,113	583	61.3	7.6
Adap.tv†	1,381,031	687	12.2	36.7
LiveRail.com†	1,004,654	400	14.2	23.0
Specific Media**	962,884	415	9.1	34.1
Auditude, Inc.**	775,958	170	13.7	18.3
TubeMogul Video Ad Platform†	597,450	165	9.2	21.1
Tremor Video**	583,978	296	8.5	22.4
CBS Interactive	565,511	240	23.1	7.9

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The February 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 48.2 million viewers. Fullscreen held on to the #2 position with 36.8 million viewers, followed by Maker Studios Inc. with 30.5 million, Warner Music with 26 million and ZEFR (formerly MovieClips) with 23.8 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (61 minutes per viewer), followed by Maker Studios Inc. (42 minutes per viewer). VEVO streamed the greatest number of videos (514 million), followed by Machinima (374 million).

Top YouTube Partner Channels* Ranked by Unique Video Viewers February 2013, Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)	Minutes per Viewer
VEVO @ YouTube	48,225	514,450	35.5
Fullscreen @ YouTube	36,849	241,535	19.5
Maker Studios Inc. @ YouTube	30,485	362,790	42.0
Warner Music @ Youtube	26,006	134,858	16.9
ZEFR @ YouTube	23,807	96,030	11.0
Machinima @ YouTube	21,017	374,468	61.4
BroadbandTV @ YouTube	16,816	93,637	16.8
google @ YouTube	14,009	24,697	6.9
UMG @ YouTube	13,691	34,048	7.1
The Orchard @ YouTube	13,200	38,957	7.8

*YouTube Partner Reporting, beginning last month with January 2013 data, gives credit to YouTube Partners for views of their single-claimed user-generated content.

Other findings from February 2013 include:

• 83.3 percent of the U.S. Internet audience viewed online video.
• The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
• Video ads accounted for 23 percent of all videos viewed and 2 percent of all minutes spent viewing video online.
  

-comScore Video Metrix
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