Over 81% of the US Viewed Online Video - November 2013

comScore, Inc. released data from the comScore Video Metrix service showing that 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion. 

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in November with 163.5 million unique viewers. AOL, Inc. ranked #2 with 73 million viewers, followed by Facebook with 66.2 million, NDN with 51 million and Yahoo Sites with 45.8 million. More than 47.1 billion video content views occurred during the month, with Google Sites generating the highest number at 14.7 billion, followed by AOL, Inc. with 1.3 billion and Facebook with 1.2 billion. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)*	Minutes per Viewer
Total Internet : Total Audience	189,178	47,148,046	1,177.3
Google Sites	163,504	14,737,686	387.9
AOL, Inc.	73,022	1,339,830	70.2
Facebook	66,194	1,233,234	28.1
NDN	51,039	576,699	78.0
Yahoo Sites	45,833	343,751	62.0
VEVO	43,696	649,705	47.8
Amazon Sites	42,204	182,511	19.6
Microsoft Sites	40,264	653,773	41.1
Vimeo	35,087	132,145	29.1
Turner Digital	30,616	248,230	39.2

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed nearly 26.8 billion video ads in November, with AOL, Inc. maintaining the #1 position with 4 billion ad impressions. Google Sites came in second with 3.6 billion ads, followed by LiveRail.com with 3.1 billion, BrightRoll Platform with 2.7 billion and SpotXchange Video Ad Marketplace with 2.4 billion. Time spent watching video ads totaled 10.2 billion minutes, with AOL, Inc. delivering the highest duration of video ads at 1.8 billion minutes. Video ads reached 55.8 percent of the total U.S. population an average of 155 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 89.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included)
Property	Video Ads (000)	Total Ad Minutes (MM)	Frequency (Ads per Viewer)	% Reach Total U.S. Population
Total Internet : Total Audience	26,757,722	10,234	154.6	55.8
AOL, Inc. (including Adap.tv)	3,999,297	1,815	24.7	52.2
Google Sites	3,643,330	365	31.7	37.0
LIVERAIL.COM†	3,054,165	1,287	19.0	51.8
BrightRoll Platform**†	2,683,286	1,268	15.9	54.4
SpotXchange Video Ad Marketplace†	2,377,879	804	18.9	40.7
Specific Media**	2,179,024	882	13.7	51.3
TubeMogul Video Ad Platform†	2,094,286	642	17.5	38.5
Hulu	1,419,197	572	88.7	5.2
Tremor Video**	1,133,362	526	10.8	33.7
Videology†	784,752	354	8.4	30.2

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The November 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 42.6 million viewers. Fullscreen held onto the #2 spot with 30.5 million unique viewers, followed by Maker Studios Inc. with 27.4 million, Warner Music with 25.3 million, and ZEFR with 23.4 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (71 minutes per viewer), followed by VEVO (48 minutes per viewer). VEVO streamed the greatest number of videos (639 million), followed by Maker Studios Inc. (527 million).

Top YouTube Partner Channels Ranked by Unique Video Viewers Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)	Minutes per Viewer
VEVO @ YouTube	42,621	638,583	48.0
Fullscreen @ YouTube	30,509	354,729	37.7
Maker Studios Inc. @ YouTube	27,384	526,502	71.4
Warner Music @ YouTube	25,273	157,061	18.5
ZEFR @ YouTube	23,371	112,745	13.3
warnerbros vfp @ YouTube	20,824	64,893	5.4
The Orchard @ YouTube	19,874	82,318	11.4
rumblefish @ YouTube	18,517	47,816	6.9
UMG @ YouTube	18,102	68,245	10.4
Disney Online @ YouTube	15,913	65,344	5.2

Other findings include:

• 87.1 percent of the U.S. Internet audience viewed online video.
• The duration of the average online content video was 4.7 minutes, while the average online video ad was 0.4 minutes.
• Video ads accounted for 36.2 percent of all videos viewed and 4.4 percent of all minutes spent viewing video online.

Take your video marketing to the next level.
Call Jeff at 888-712-8211 today!  

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com

Mobile Video Viewing More Than Doubles [study]

Mobile and tablet share of online video views increased 133 percent between September 2012 and September 2013, according to a new report from Ooyala.

Younger generations are increasingly watching TV and videos on mobile devices, away from their living rooms. As tablet TV, mobile media and second-screen viewing continues to grow, media publishers must strategize to reach connected audiences on all screens.

Getting your message to audiences across all devices is no longer a nice-to-have, it's imperative.

IDC says tablets will out ship PCs by the end of 2015. A large percentage of the phones and generally all tablets connect to fast networks and have great video capabilities that make video viewing a natural case, especially among younger demographics who are increasingly not buying into traditional TV packages.

Consumers view mobile
Ooyala's "Q3 2013 Global Video Index" reported findings from nearly 200 million unique monthly viewers in 130 countries.

Mobile, tablet and video viewing helps brands and retailers sell products, according to Ooyala video publishers include Bloomberg, ESPN and Sephora.

Mobile video advertising is increasingly a significant part of brands' mobile strategies, given that mobile video views continue to grow rapidly and ad offerings also are improving.

Research has shown for years that people are much more likely to purchase an item after watching video. It's time people stopped thinking less about one-to-many 'broadcast blast' advertising, and more about better understanding how their audience interacts with content and ads across all devices. Ooyala's data provides that insight."


Ooyala report

Live video dominates
According to the Ooyala report, tablet and mobile video plays increased 74 percent since January.
Live video drove higher viewer engagement than video-on-demand. Tablet video viewers watched live video twice as long as on-demand media.

Live linear streaming, breaking news, live sports and special events online especially attract viewers. Fifteen percent of all streamed video in Q3 was streamed to tablets and mobile devices, which was a new record.

Mobile and tablet video viewing is expected to continue growing in 2014. Mobile video viewing is growing in popularity. Primarily because you can do it on your own schedule, in your down time, on commutes, wherever. But other factors play into it — social network triggers for viewing a piece of shared content are often seen on your phone or tablet first.

There is a lot of content you simply only have access to via mobile or tablet apps. International and collegiate sports are another example of content that can be impossible or expensive to find on your TV but are provided via an app experience powered by companies like Ooyala.

Video viewers spent about 60 percent of their time watching premium, long-form content, according to the report. Mobile retailers can learn from that information to serve consumers relevant videos.
They need to be sophisticated about how they approach ad campaigns. Ads can now be matched much more accurately to content and individual viewers that are increasingly out of the home.

Long-form video advances
Other key findings from the report include viewership of long-form, premium streaming media on all connected screens is growing. Tablet TV viewers spend 25 percent of their viewing time watching videos, which were 60 minutes or longer.

Mobile video viewers spent 57 percent of their total viewing time watching videos longer than 10 minutes in Q3. More than 20 percent of mobile video viewing time was spent streaming content more than one hour long.-MobileMarketer

Take your video marketing to the next level.
Call Jeff at 888-712-8211 today!  

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com

Executives Say Live Video Is Effective For Business [study]

Ustream and Wainhouse Research, have published research that shows 6 in 10 executives watch live online video for use in business communications, such as employee meetings, workplace training sessions, or online video to connect directly with prospects and customers. Executives are leveraging online video to disseminate their messages to global audiences.

Online Video Effective Business Communication

There were 1,007 executives that took a survey about online video and business. Of those executives, 78% said online video is effective for business communications.



The more senior the executive, the more important they thought it was. For example, 65% of C-level execs think it effective for business communications, 45% in upper management positions, 33% in mid-management and just 15% in associate level positions.

Live Video Tops On-Demand

Ustream and Wainhouse say that 72% of those surveyed prefer live video to on-demand for business communications. Live is more interesting and more effective versus on-demand, which would be more of a reference medium for archival purposes and not as effective in disseminating information in a timely fashion. Download the report.

Take your video marketing to the next level.
Call Jeff at 888-712-8211 today!  

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com

YouTube Releases Top 2013 Online Videos

Here are the top trending and music videos for 2013:

Top Trending Videos for 2013
1. Ylvis - "The Fox (What Does the Fox Say?)" by tvnorge
2. "Harlem Shake (original army edition)" by kennethaakonsen
3. "How Animals Eat Their Food" | MisterEpicMann by MisterEpicMann
4. "Miley Cyrus - Wrecking Ball (Chatroulette Version)" by SteveKardynal
5. "baby&me / the new evian film" by EvianBabies
6. Volvo Trucks - "The Epic Split feat. Van Damme" by VolvoTrucks
7. "YOLO (feat. Adam Levine & Kendrick Lamar)" by thelonelyisland
8. "Telekinetic Coffee Shop Surprise" by CarrieNYC
9. "THE NFL : A Bad Lip Reading" by BadLipReading
10. "Mozart vs Skrillex. Epic Rap Battles of History Season 2" by ERB

Top Music Videos for 2013
1. PSY - "GENTLEMAN M/V" by officialpsy
2. Miley Cyrus - "Wrecking Ball" by MileyCyrusVEVO
3. Miley Cyrus - "We Can't Stop" by MileyCyrusVEVO
4. Katy Perry - "Roar (Official)" by KatyPerryVEVO
5. P!nk - "Just Give Me A Reason ft. Nate Ruess" by PinkVEVO
6. Robin Thicke - "Blurred Lines ft. T.I., Pharrell" by RobinThickeVEVO
7. Rihanna - "Stay ft. Mikky Ekko" by RihannaVEVO
8. Naughty Boy - "La La La ft. Sam Smith" by NaughtyBoyVEVO
9. Selena Gomez - "Come & Get It" by SelenaGomezVEVO
10. Avicii - "Wake Me Up (Official Video)" by AviciiOfficialVEVO
... see even more top music videos.

Take your video marketing to the next level.
Call Jeff at 888-712-8211 today!  

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com

50% Say YouTube Videos Have Influenced A Purchase Decision

While social media may not be a significant direct referrer of traffic to e-commerce websites, it does have an influence on product discovery and purchase decisions, according to a pair of studies. Walker Sands’ “2014 Future of Retail Study” finds that almost 1 in 5 consumers claim to have discovered a product through Pinterest, while YouTube videos have influenced a purchase at least once for 53% of respondents. A survey from Social Media Link, meanwhile, indicates that about 2 in 3 social media users trust the product and service recommendations they find on Facebook.

That’s a slightly higher percentage than trust blogs (63%), retail websites (63%), Pinterest (56%) and YouTube (51%), though it’s unclear whether or not those results are confined to users of each channel.

Reports, such as this one, have shown that engagement with brands on social media is rising, and the study indicates that 3 in 5 respondents engage with brands on social media, with almost all of those (55% overall) doing so on Facebook. More claim to have engaged with brands on Twitter (21%) than on Pinterest (10%), a result which may reflect greater adoption of the former platform.

The study also demonstrates that the most common reason why consumers interact with brands on social media is for coupons and promotions (78%), ahead of discovering the latest news and products from brands (65%), receiving customer support (24%) and to see what others are buying (19%). That’s not surprising given recent survey results indicating that for Facebook users, discounts and promotions are the most appealing brand posts.

About the Data: The Walker Sands’ 2014 Future of Retail study surveyed 1,046 consumers across the U.S. on their spending behaviors in the past year, and preferences for future spending.
The Social Media Link data is based on 10,337 survey respondents from Smiley360′s National influencer community in October 2013.

Take your video marketing to the next level.
Call Jeff at 888-712-8211 today!  

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com

Top 10 Online Video Ads - November 2013

Check out these top ten global video ads from Unruly.

1. Volvo Trucks: 2,692,543 shares



2. Show Your Joe: 1,439,419 shares


3. John Lewis Christmas 2013: 907,088 shares


4. Google Search: Reunion: 872,300 shares


5. A Maldiceo de Chucky: 833,008 shares


6. Need For Speed: 787,386 shares


7. Jingle Hoops: 394,361 shares


8. Som Sabadell Flashmob: 289,463 shares


9. Homeless Veteran Timelapse: 258,909 shares



10. Por Que Trazer Uma Crianca a Este Mundo?: 249,025 shares



No time? No Resources? Outsource to VMakers.
Call Jeff at 888-712-8211 today!  

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com