Online Video Effective Business CommunicationThere were 1,007 executives that took a survey about online video and business. Of those executives, 78% said online video is effective for business communications.
The more senior the executive, the more important they thought it was. For example, 65% of C-level execs think it effective for business communications, 45% in upper management positions, 33% in mid-management and just 15% in associate level positions.
Live Video Tops On-DemandUstream and Wainhouse say that 72% of those surveyed prefer live video to on-demand for business communications. Live is more interesting and more effective versus on-demand, which would be more of a reference medium for archival purposes and not as effective in disseminating information in a timely fashion. Download the report.
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