Google Changes TrueView Video Advertising

April 15 TrueView formats will go from three down to two:
• TrueView in-stream
• TrueView in-display

This will combine the in-search and in-display formats into one format called TrueView in-display.

In addition to simplifying campaign creation and management, this change offers the following:

• Organizes TrueView around how a user interacts with the ad (either by viewing as a pre-roll video or clicking on a thumbnail) rather than where the ad appears.
• Tell us where you want your ads to appear at the campaign level – YouTube videos, YouTube search and the Google Display Network – and all ads within that campaign will run on your selected networks.
• Deliver more relevant ads on the YouTube search page. Just as you can use in-stream ads to reach different demographics or audiences, now you can tailor in-display ads running on YouTube search pages to these same parameters, in addition to keywords.

What do you need to do?
As of April 15, all new video campaigns will use new campaign settings and simplified ad formats. At the same time, you'll have access to an upgrade center where you can upgrade any or all of your existing campaigns to the new functionality. May 15, all campaigns will be automatically upgraded.

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