1. Prepare
- Project Description
- Background
- Communication Objective(s), Primary and Secondary
- Target Audience
- Audience Current Behavior
- Audience Desired Behavior
- Positioning
- Tonality
- Features and Benefis
- Timing
- Executional Guidelines
What equipment, locations and talent are needed?
- Support, i.e. other marketing initiatives, follow-up, etc.
2. Plan
- Concept Development
- Formats
- Script Writing
- Directing
- On-Screen Talent
- Voice Over
- Graphics, Animation/Motion
- Music
- Editing
3. Publish
- Host the video on your website and/or blog for optimum SEO visibility.
- Upload to the online video sharing sites including YouTube, Blip.tv, Vimeo, eHow and others. TubeMogul is a great resource for submissions to multiple video sharing sites.
- Be consistent and publish new videos regularly to build and maintain your audience.
4. Promote
- Make your videos "share" friendly with the right video player.
- Email the video to others.
- Offer code so others can embed or link to your video from their website or blog.
- Optimize the content, i.e. description, tags, keywords, etc.
- Encourage audience participation. Mention your videos on social sharing sites like Facebook, Twitter, LinkedIn, Flickr. Encourage people to comment on your videos.
- Comment on other blogs and social networking sites on topics or discussions that relate to your own video. Include a URL to the video on your website.
- Submit news releases. Online services such as PRWeb.com will embed your video in the release, which gets picked up in the search engines.
5. Performance Tracking
- Measure what's working.
- Check your website analytics.
- Check YouTube's Insights.
- Check Facebook's Insights.
- Measure audience engagement levels and feedback.
There are many companies that offer performance metrics, both fee and free. Contact us for a list.
VMakers
888-712-8211
info@VMakers.com
www.VMakers.com
Fast effective custom online videos from the Hollywood pros!
The experts behind Ellen, Seinfeld, $#*! My Dad Says, How I Met Your Mother, The Disney Channel and more.
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