How effective are you at generating leads and converting them into sales?
Have you been relying on white-papers, webinars and collateral for lead acquisition? These are all fine, but there’s a way to get more for your marketing dollars.
Did you know video posted to your company site and your YouTube channel can convert prospects and bring in new leads more effectively than the seminar you’re thinking of doing?
Your web site reaches more customers than any other medium, but it can be hard making your business come to life with only words and still images. Online video is the best way to captivate your audience because it conveys emotion, story and visual beauty.
Why video:
- Video sells. 21% of video viewers make a purchase. (BIA/Kelsey User View Study, February 2010).
- Your website is 50x more likely to appear on the first page of Google with video on your web page (Forrester Research, January 2010).
- Video features the qualities that differentiate your business – capturing the attention of current and potential customers.
It’s time to reassess what marketing channels you are using, how effective they are and what market leaders are doing. Go beyond collateral and use the power of video to engage and sell.
First make sure you address the following:
- Listen to your customers, competitors and industry leaders.
- Monitoring your brand.
- Address your customers’ pain points and challenges.
- Engage in a two way dialogue with your customers.
- Put your content in the right channels.
-Make sure your message reaches the right audience.
Test and measure to determine the most effective content and marketing channels. Then devote your time, money and effort to reap the rewards.
For fast, easy and affordable custom video production for any size business call VMakers.
888.712.8211
info@VMakers.com
Have you been relying on white-papers, webinars and collateral for lead acquisition? These are all fine, but there’s a way to get more for your marketing dollars.
Did you know video posted to your company site and your YouTube channel can convert prospects and bring in new leads more effectively than the seminar you’re thinking of doing?
Your web site reaches more customers than any other medium, but it can be hard making your business come to life with only words and still images. Online video is the best way to captivate your audience because it conveys emotion, story and visual beauty.
Why video:
- Video sells. 21% of video viewers make a purchase. (BIA/Kelsey User View Study, February 2010).
- Your website is 50x more likely to appear on the first page of Google with video on your web page (Forrester Research, January 2010).
- Video features the qualities that differentiate your business – capturing the attention of current and potential customers.
It’s time to reassess what marketing channels you are using, how effective they are and what market leaders are doing. Go beyond collateral and use the power of video to engage and sell.
First make sure you address the following:
- Listen to your customers, competitors and industry leaders.
- Monitoring your brand.
- Address your customers’ pain points and challenges.
- Engage in a two way dialogue with your customers.
- Put your content in the right channels.
-Make sure your message reaches the right audience.
Test and measure to determine the most effective content and marketing channels. Then devote your time, money and effort to reap the rewards.
For fast, easy and affordable custom video production for any size business call VMakers.
888.712.8211
info@VMakers.com
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