The survey, which was conducted in April and May, was released in conjunction with the ANA's Digital and Social Media Conference in Laguna Niguel this week.
Despite their overall concern, the ANA survey found that use of online video jumped in the past year, rising to 80% of marketers vs. 64% a year ago.While social and mobile marketing have also grown -- with 90% and 74% of marketers saying they currently utilize them as marketing paltforms -- the ANA said their growth has "plateued" since last year's survey.-Joe Mandese, MediaPost
No time? No expertise?
Get video with VMakers.com
Sign Up FREE or call 888-712-8211 today!
VMakers - The easy way to create, distribute and market your videos.Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.