Top Video Sites, ComScore June

June 2012 U.S. Online Video Rankings

Google Sites, BrightRoll and Hulu in Tight Three-Way Race Atop Video Ad Rankings
comScore Video Metrix shows more than 180 million U.S. Internet users watched 33 billion online content videos in June. Video advertising reached another all-time high in June as 11 billion video ads were viewed.

Top 10 US Online Video Content Properties by Unique Viewers

June 2012, Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)*	Minutes per Viewer
Total Internet : Total Audience	180,373	32,997,209	1,238.1
Google Sites	154,507	18,274,297	484.4
Yahoo! Sites	51,453	717,806	75.5
Facebook.com	49,003	287,798	20.6
VEVO	46,202	594,806	51.8
Viacom Digital	38,921	433,381	54.2
Microsoft Sites	38,122	433,514	41.8
AOL, Inc.	38,117	544,932	63.7
Amazon Sites	29,826	97,697	17.5
Turner Digital	23,425	215,229	39.7
Vimeo	21,425	71,241	28.3

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
Top 10 US Online Video Ad Properties by Video Ads Viewed

June 2012, Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included)
Property	Video Ads (000)	Total Ad Minutes (MM)	Frequency (Ads per Viewer)	% Reach Total U.S. Population
Total Internet : Total Audience	11,005,355	4,613	67.7	53.0
Google Sites	1,412,882	147	18.7	24.7
BrightRoll Video Network**	1,387,252	805	12.7	35.7
Hulu	1,328,224	583	51.8	8.4
Adap.tv†	1,146,957	649	14.9	25.1
TubeMogul Video Ad Platform**	1,041,279	330	17.2	19.8
Tremor Video**	836,352	447	17.6	15.5
SpotXchange Video Ad Marketplace†	732,171	404	14.2	16.8
Specific Media**	694,406	332	7.8	29.1
ESPN	611,875	191	33.7	5.9
Auditude, Inc.**	611,733	208	12.0	16.7

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange
Top 10 YouTube Partner Channels by Unique Viewers

June 2012, Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)	Minutes per Viewer
VEVO @ YouTube	45,089	566,811	50.5
Warner Music @ Youtube	26,119	154,696	23.1
Machinima @ YouTube	23,601	447,256	76.1
Maker Studios @ YouTube	21,213	215,972	40.4
FullScreen @ YouTube	16,247	87,266	19.2
BroadbandTV @ YouTube	9,457	47,047	16.3
Clevvertv @ YouTube	7,394	14,596	6.7
Big Frame @ YouTube	7,147	42,382	20.3
Collective Digital Studio @ YouTube	6,564	49,026	25.3
IGN @ YouTube	6,453	34,846	19.3

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content
Other notable findings from June 2012 include:

• 84.8 percent of the U.S. Internet audience viewed online video.
• The duration of the average online content video was 6.8 minutes, while the average online video ad was 0.4 minutes.
• Video ads accounted for 25 percent of all videos viewed and 2 percent of all minutes spent viewing video online.

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