Saturday, July 21, 2012

Top Video Sites, ComScore June

June 2012 U.S. Online Video Rankings

Google Sites, BrightRoll and Hulu in Tight Three-Way Race Atop Video Ad Rankings
comScore Video Metrix shows more than 180 million U.S. Internet users watched 33 billion online content videos in June. Video advertising reached another all-time high in June as 11 billion video ads were viewed.

Top 10 US Online Video Content Properties by Unique Viewers

June 2012, Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 180,373 32,997,209 1,238.1
Google Sites 154,507 18,274,297 484.4
Yahoo! Sites 51,453 717,806 75.5
Facebook.com 49,003 287,798 20.6
VEVO 46,202 594,806 51.8
Viacom Digital 38,921 433,381 54.2
Microsoft Sites 38,122 433,514 41.8
AOL, Inc. 38,117 544,932 63.7
Amazon Sites 29,826 97,697 17.5
Turner Digital 23,425 215,229 39.7
Vimeo 21,425 71,241 28.3
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
Top 10 US Online Video Ad Properties by Video Ads Viewed

June 2012, Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 11,005,355 4,613 67.7 53.0
Google Sites 1,412,882 147 18.7 24.7
BrightRoll Video Network** 1,387,252 805 12.7 35.7
Hulu 1,328,224 583 51.8 8.4
Adap.tv† 1,146,957 649 14.9 25.1
TubeMogul Video Ad Platform** 1,041,279 330 17.2 19.8
Tremor Video** 836,352 447 17.6 15.5
SpotXchange Video Ad Marketplace† 732,171 404 14.2 16.8
Specific Media** 694,406 332 7.8 29.1
ESPN 611,875 191 33.7 5.9
Auditude, Inc.** 611,733 208 12.0 16.7
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange
Top 10 YouTube Partner Channels by Unique Viewers

June 2012, Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 45,089 566,811 50.5
Warner Music @ Youtube 26,119 154,696 23.1
Machinima @ YouTube 23,601 447,256 76.1
Maker Studios @ YouTube 21,213 215,972 40.4
FullScreen @ YouTube 16,247 87,266 19.2
BroadbandTV @ YouTube 9,457 47,047 16.3
Clevvertv @ YouTube 7,394 14,596 6.7
Big Frame @ YouTube 7,147 42,382 20.3
Collective Digital Studio @ YouTube 6,564 49,026 25.3
IGN @ YouTube 6,453 34,846 19.3
*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content
Other notable findings from June 2012 include:
  • 84.8 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 6.8 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 25 percent of all videos viewed and 2 percent of all minutes spent viewing video online.
No time? No expertise? Not sure where to start?
Sign Up FREE or call Jeff at 888-712-8211 today!  
VMakers.com


VMakers - The easy way to create, distribute and market your videos.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.

info@VMakers.com

1 comment:

  1. If you're looking for a good contextual advertising network, I suggest you try Chitika.

    ReplyDelete