earnings call today. In 2011, just 6% of YouTube traffic came from mobile.
Google’s not the only one rapidly shifting a 1 billion+ user base to mobile.
To put its transition in perspective, Facebook said it had 819
million monthly mobile users (73%) out of its total 1.15 billion users
in Q2 2013, up from 543 million (56%) of 955 million in Q2 2012, 325
million (43%) of 739 million in Q2 2011, and 155 million (32%) of 482
million in Q2 2010. Note these people used Facebook mobile at least
once, but may also have used desktop. Facebook doesn’t share what total
percentage of usage comes from mobile, but 41% of its ad revenue comes
from phones and tablets, up from 30% in Q1 2013, 23% in Q4 2012, and 14%
in Q3 2012.
been investing in a great mobile experience for the web and Android for a
long time, and more recently for iOS since it took control of the app
back from Apple.
increasing importance of mobile to YouTube underlines the need for it
to work things out with Microsoft and get a high-quality app released for
Windows Phone. After months of back and forth, Microsoft launched a
YouTube app it created, but it didn’t meet Google’s standards and was shut down. Earlier this month, a much-stripped-down YouTube “app” for Windows Phone was released that merely boots users to the m.youtube.com mobile site.
The latest YouTube mobile product news includes its plan to let users save and watch videos offline starting in November. Before that, it launched multi-tasking in its iOS and Android apps, allowing people to minimize videos but keep their audio playing while
they search and browse for more content to watch. That’s especially
helpful for people who use YouTube’s vast library of music videos as a
music streaming service. These have all been well-received, and no
competitors seem able to challenge YouTube’s reign as the home of user
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