Tuesday, October 1, 2013
Mobile Video Ads Drive Higher Engagement [study]
The research also found that mobile video ads aren’t much shorter than desktop videos. Jun Group said that 54% of mobile video ads weigh in at the standard 30-second length. About 10% are 60 seconds, and 32% are 90 seconds.
But regardless of the length, video ads fare best when they are designed for the medium on which they appear. Ads customized for the Web earned a 3.3% interaction rate, compared to 2.5% for a standard pre-roll spot. As the lines between traditional and digital formats blur, users demand something new or unique from advertisers before they click or share.-MediaPost
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