US Peeps Spend Over 5 Hours a Day with Video Content

US adults will spend an average of 5 hours, 31 minutes watching video each day this year, according to new figures from eMarketer, and digital video viewing across devices is driving growth. In 2011, time spent with video on digital devices—PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles—totaled 21 minutes daily. This year, US adults will spend an average of 1 hour, 16 minutes each day with video on digital devices.

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Meanwhile, the average time US adults spent watching video programming on televisions totaled 4 hours, 35 minutes in 2011 and will decline to 4 hours, 15 minutes in 2015. In total, time spent with video on all devices is up from 4 hours, 56 minutes in 2011.

Digital video is growing not at the expense of TV, but because video content is more popular than ever. We might spend less time watching on the main screen, but we’re no less interested in TV programming, and in fact, we seek out more of it every year.



Video is seeing gains on all digital devices this year, with the exception of desktops and laptops, which will remain flat. Time spent watching video on mobile devices will increase from 30 minutes daily among all US adults in 2014 to 39 minutes per day this year, and average daily video time on other connected devices across the US adult population will increase from 9 minutes last year to 13 minutes each day in 2015.

The drop in TV time hasn’t stopped marketers from pouring significant amounts of money into television advertising. In 2015, 40.2% of US major media ad spending will go to TV, totaling $70.59 billion, compared with TV’s 36.4% of time spent with media daily. Meanwhile, US advertisers will allocate just 4.4% of all spending, or $7.77 billion, to digital video ads, even though consumers are now spending nearly 11% of their media time watching video on digital devices.



Advertisers continue to trust TV despite its limitations, and despite a proliferation of digital alternatives. Overall, US adults will spend 12 hours, 4 minutes each day with major media in 2015, an increase of 7 minutes from 2014. Since 2011, US adults have increased the time they spend with major media by nearly a full hour each day.



Consumers’ appetite for digital devices is driving this trend. Led by time spent on mobile devices, US adults will spend an average of 5 hours, 38 minutes with digital media each day in 2015, up from 5 hours, 15 minutes in 2014.

Last year, US adults spent more time on mobile devices than they did on PCs for the first time, and that gap will widen this year. Furthermore, the average time adults spend each day with TV, radio and print will decline across the board for the fourth consecutive year in 2015.-eMarketer

Take your video marketing to the next level. 
Call Jeff at VMakers at 888-712-8211.

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@vmakers.com.

How to Make Your YouTube Page Stand Out

To promote your brand and reach new consumers, all businesses can benefit from a strong online video presence. YouTube, with an estimated 1 billion unique users every month, is too big to ignore. And as the second-biggest search engine behind parent company Google, YouTube offers those who keep their channel updated with content and optimized have the opportunity to reach many prospects.

As with any marketing communications, YouTube channels must be attractive, easy to navigate and quickly searchable. You need to organize your channel interface and content.

Search Engine Optimization
To maximize YouTube’s potential as a marketing tool, it is essential to utilize SEO techniques, similar to what you do on websites. Identify good keywords that tie in with your brand and your video content. Study popular search terms and adjust your videos to the needs of your audience. The YouTube Keyword Tool is a great free tool available and can help you find key search terms and phrases often searched for on YouTube.

Implement your keyword strategy across your video content
Identifying a group of keywords to use throughout your video content is a key organizational technique. It ensures your videos  are relevant to a given search term found on YouTube. Use keywords in the title, description and tags sections of your videos. The title of your video is extremely important and prominently displayed both to YouTube’s algorithm and to users. Supplement each video with a keyword-rich description foralgorithms and users, and use a variety of well-chosen tags to boost your videos’ searchability and results.

Create playlists
Well-organized channels have playlists. Group videos about similar subjects together, along with their respective keywords. A playlist with a keyword-rich title informs YouTube about the information contained in the videos listed. Organizing related material into a playlist improves the search process and allows easier viewer navigation.

Organize your content properly
Content should be organized according to its subject matter and relevance rather than the number of views it has had or the comments it has attracted.

Update content regularly
The highest-ranked channels are always those continually updated with new content. Sharing, liking, and comments should be encouraged, as channel authority is derived from how people have interacted with the content and the algorithm. Monitor your channel with YouTube’s analytics suite or a other popular social monitoring tools. If you see certain videos in your channel are more popular and illicit more interaction, create additional content on the same subject.

Use social media and video advertising to promote your content

Take your video marketing to the next level. 
Call Jeff at VMakers at 888-712-8211. 

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@vmakers.com.

The Most Affordable Digital Video Ad Formats

Pre-roll cost per minute viewed was 3.2 cents in Q4 2014

US digital video advertising spiked 56.0% in 2014 to reach $5.96 billion. Based on data from TubeMogul, pre-roll placements were the most affordable ads in the category throughout the year.

The video ad platform found that the average weekly cost per minute viewed for pre-roll ads was 3.2 cents in Q4 2014—the lowest price, and one that had held relatively steady throughout 2014 (up from 2.8 cents in Q1 and 3.1 cents in Q3). Social was the most expensive, at 18.1 cents in Q4, but this was down by about 8 cents since Q1 and 3 cents quarter over quarter. Mobile and connected TV both came in at around 5 cents in Q4, with mobile rebounding from 4.2 cents in Q3.

Average viewability rate for online pre-roll video ads in the US was 32% in Q4 2014. While this was 6 percentage points lower than in Q3, it was up nearly 14.3% since Q1. TubeMogul blamed the decline in part on advertisers’ less selective end-of-year budget spending and expected the rate to rebound as the industry places more emphasis on viewability this year.

US desktop pre-roll video ads purchased via programmatic direct had higher viewability rates throughout 2014. While viewability of ads bought directly from publishers fell 26 percentage points in Q4 to 53%, from nearly 80% in Q3, this was still more than 20 points above the overall average.

Above-average performance could push programmatic pre-roll activity up this year. According to November 2014 polling by Undertone, 64% of agencies and 56% of marketers in the US already purchased pre-roll video ads programmatically, and 46% of publishers sold them this way.-eMarketer

Take your video marketing to the next level. 
Call Jeff at VMakers at 888-712-8211. 

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@vmakers.com.

Visible Measures To Guarantee Video Viewability

Visible Measures announced a 100% viewable video solution, guaranteeing that brands will capture consumer attention. Their offering is unique in that it guarantees one interaction or at least 30 seconds of attention, as well as the MRC and IAB viewability recommended standard of 50 percent of pixels in-view for at least two continuous seconds.

The industry has long sought a video solution that offers viewability standards that ensure video advertising is actually in an environment where real consumers can view it. According to Business Insider’s Intelligence report “Ad Viewability: How Industry Groups, Advertisers, and Ad Tech Vendors are Defining and Fixing the Problem,” rates of viewability across ad platforms ranged from 35 – 50 percent in Q2 2014.

In response, industry players, including Visible Measures, have called for an overall marketplace solution, advocating for a single open-source technology, Open Video Viewability, for measuring ad viewability aligned with agreed upon industry standards.

“Viewability standards are a major pain point for advertisers. Without this accountability, brands can’t be assured as to whether consumers are actually seeing their video ads. In other words, you may be paying for something you actually don’t get,” said Brian Shin, CEO of Visible Measures. “Our viewable video solution is a direct response to this need, extending the IAB and MRC suggested definitions, to guarantee consumer attention.”

Visible Measure's video solution guarantees consumer attention with competitive cost-per-view pricing, because they’ve become so proficient in optimizing for viewability, they simply don’t charge their advertisers when an impression isn’t viewable. In other words they guarantee 100% of their paid media delivery to be viewable. Beyond that, they only charge when a user interacts with your video at least once, or watches for at least 30 seconds.

They are the first company to undergo its own MRC accreditation for viewability, while also supporting third party verification with companies such as Moat.

Take your video marketing to the next level. 
Call Jeff at VMakers at 888-712-8211. 

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@vmakers.com.

Why Interactive Video Content is Imperative for Brands

1. People want to learn and interact In this Ad Age study with Google, consumers were asked “how important are ad features in getting you to interact with online ads?”

The results are encouraging: people want aesthetically pleasing ads, from recognizable brands, in noticeable placements, and preferably with video.

However, they also want “information on a product or service that I want to learn about” and “the ability to interact”. So it’s not just about online video but about interactive video, which can look great and have emotional impact but can also provide other marketing solutions.

2. It improves brand health

Many case studies show brands that foster engagement and captivate attention through interactive video enjoy better brand-customer relationships – as measured by brand influence, favorability and consideration – than more linear ad experiences.

3. It drives sales

Irrespective of what else is going on in a campaign, or in peoples’ lives, people that see your ads should buy more than people who don’t.

The same Ad Age/Google study shows that 94% of people who engage with ads frequently make their buying decisions based on online advertising and 40% who engage buy online often or daily. Brands: people that engage with interactive ads buy stuff.

How does interactive video deliver attention?

1. By cutting-through 

Once your brand is in front of the right person you need it to illicit an emotional, cognitive, or physical response. This requires an ad to cut through the noise of daily life and deliver an experience that is unique, interesting, and/or involving.

A study from Millward Brown revealed that’s exactly what you get when using interactive video – in-banner, in-stream and mobile – versus ‘plain’ video only.

2. Respects the consumer journey

Why is the average click through rate on standard display units around 0.07%? One argument is that clicking on an ad is a disruptive experience.

It relies on a consumer taking time from whatever online activity they’re doing, clicking away to your brand site, and then somehow finding their way back to their original activity. If you want people to spend time with your brand then give them an experience that respects their journey.

Interactive video allows you tease a person into an initial interaction with your ad and, if you have set expectations right, gives an opportunity for them spend time in your brand experience but be returned gently to their original journey.

3. Targets the right user

A colleague says: “Engagement acts as a natural filter, allowing users that are interested to raise their hands and allowing those that are not to enjoy only light impact”.
If you get the initial creative, the media, and the audience optimization right it gives you the opportunity to expose your brand to the right people. However, interactive video then self-determines for people interested at that moment, draws in new prospects by offering the chance to capture emotional attention whilst also offering rational exploration, and protects your brand equity from forced experiences.-eConsultancy

Are you using video? To learn how contact Jeff at 888.712.8211 or jmiller@vmakers.com.

Take your video marketing to the next level. 
Call Jeff at VMakers at 888-712-8211. 

VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.
info@VMakers.com