According to comScore Video Metrix, 178 million U.S. Internet users watched online video content in June for an average of 16.8 hours per viewer. The total U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the course of the month, an all-time high.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June with 149.3 million unique viewers, followed by VEVO with 63.0 million viewers and Yahoo! Sites with 52.7 million viewers. Microsoft Sites came in fourth with 50.7 million viewers, while Viacom Digital ranked fifth with 49.5 million viewers. Total viewing sessions surpassed the 6 billion mark for the first time, with Google Sites generating the highest number of viewing sessions (2.3 billion) and highest time spent per viewer (324 minutes, or 5.4 hours).
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed nearly 5.3 billion video ads in June, with Hulu generating the highest number of video ad impressions at more than 1.0 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 753 million ad views, followed by Adap.tv (678 million) and BrightRoll Video Network (629 million). Time spent watching videos ads totaled more than 2.2 billion minutes during the month, with Tremor Media Video Network delivering the highest duration of video ads at 429 million minutes. Video ads reached 49 percent of the total U.S. population an average of 35.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 38.8 over the course of the month.
-comScore
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Sunday, July 17, 2011
Friday, July 15, 2011
Social Video Marketing Tips for Brands & Businesses
New research from Brightcove shows that videos shared through social media perform better than other videos, with higher engagement and completion rates.
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Social Video Stats & Trends (per Brightcove)
Videos shared through social media perform better than other videos. For example:- Every auto-share Tweet from YouTube results in roughly 6 new YouTube viewing sessions.
- Videos shared via Facebook are driving traffic for brands and media companies.
- Viewers that find new videos to watch via friends or influencers on social networks are more likely to view or even complete watching an entire video.
- Web pages with video and text are 60% more likely to show up on the first page of Google.
Social Video Marketing Tips
How do you enhance the social effect of video for your brand or business?- Video gets you ranked higher on Google.
- Video can drive traffic to your site.
- Include Facebook and other sharing buttons on your videos and on the video player to simplify sharing.
- A clickable call-to-action in the video can boost engagement with your video and website.
- Monitor, assess and measure how your videos are being shared, and where referrals are coming from.
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Wednesday, July 13, 2011
Q and A Site Quora Adds YouTube Video Embeds
Q&A services are all the rage right now, with sites like Quora and formspring adding tons of new users and piling up the archives of content. And now Quora is taking a huge leap forward in engaging content by adding the ability to embed YouTube videos inside of their Q&A pages.
But the addition of video is huge. Surely I don’t need to preach to this audience about the power of video to convey thoughts and emotions in a way that is vastly superior to simple text.
Consider the sample Question thrown out by Mark Bodnick, who is part of the Quora product marketing team. He points to the recent submission of “What’s are the best storytelling songs?” as a perfect example of how video can make the Q&A experience richer:
A video of a song embedded as an answer to that question is a far more engaging response than someone typing the name of a song and the artist. With video, readers can actually experience each suggested answer
It’s also another sign of video’s pending world domination. It’s showing up everywhere. Bloggers are now vlogging. E-commerce sites are adding product videos. There will always be plenty of products and services on the web that are not video-based, but soon enough, they’ll all at least be using video in some way: for promotion, for internal communication, for richer content offerings, or as a core product.- Jeremy Scott, ReelSEO
Get your custom videos produced by the Hollywood experts.
Contact VMakers today at 888.712.8211 or info@VMakers.com
Video Marketing From The "Hollywood" Pros.
The team behind your favorite TV shows and movies, including: Ellen, Seinfeld, $#*! My Dad Says, How I Met Your Mother, The Disney Channel and more.
But the addition of video is huge. Surely I don’t need to preach to this audience about the power of video to convey thoughts and emotions in a way that is vastly superior to simple text.
Consider the sample Question thrown out by Mark Bodnick, who is part of the Quora product marketing team. He points to the recent submission of “What’s are the best storytelling songs?” as a perfect example of how video can make the Q&A experience richer:
A video of a song embedded as an answer to that question is a far more engaging response than someone typing the name of a song and the artist. With video, readers can actually experience each suggested answer
It’s also another sign of video’s pending world domination. It’s showing up everywhere. Bloggers are now vlogging. E-commerce sites are adding product videos. There will always be plenty of products and services on the web that are not video-based, but soon enough, they’ll all at least be using video in some way: for promotion, for internal communication, for richer content offerings, or as a core product.- Jeremy Scott, ReelSEO
Get your custom videos produced by the Hollywood experts.
Contact VMakers today at 888.712.8211 or info@VMakers.com
Video Marketing From The "Hollywood" Pros.
The team behind your favorite TV shows and movies, including: Ellen, Seinfeld, $#*! My Dad Says, How I Met Your Mother, The Disney Channel and more.
Friday, June 24, 2011
Kelloggs Drives Thousands from Cereal Box to Mobile Video
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888.712.8211
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Video Marketing From The "Hollywood" Pros.
The team behind your favorite TV shows and movies, including: Ellen, Seinfeld, $#*! My Dad Says, How I Met Your Mother, The Disney Channel and more.
Monday, June 20, 2011
Top 5 Video Viewing and Video Ad Sites.
Facebook is rapidly emerging as a force in online video, according to comScore. In May, Facebook.com ranked fourth among all online sites with 48.2 million video viewers.
While the top social network does host user-uploaded videos, it mostly aggregates the YouTube clips that users publish on their walls.
Top 5 Sites for Video Viewers - May 2011
1. Google/YouTube - 147.2 million
2. Vevo - 60.4 million
3. Yahoo - 55.5 million
4. Facebook - 48.2 million
5. Viacom Digital - 46.5 million
176 million U.S. Internet users watched online video content in May
Average of 15.9 hours per viewer.
Total U.S. Internet audience engaged in more than 5.6 billion viewing session.
May Video Ad Views
Hulu - more than 1.3 billion.
Tremor Media Video Network - 700.8 million.
Adap.tv - 642 million.
BrightRoll Video Network - 565 million.
Americans viewed 4.6 billion video ads.
Time spent watching videos ads totaled more than 2.0 billion minutes during the month.
Hulu delivered the highest duration of video ads at 560 million minutes.
Video ads reached 45% of the total U.S. population an average of 34 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.
Top Video Ad Networks (reach of the total U.S. population):
Tremor Media - 47.1%
BrightRoll Video Network - 42.1%
Break Media - 40.4 %
83.3% of the U.S. Internet audience viewed online video in May.
Average duration - 5.2 minutes.
Average online video ad was 0.4 minutes.
Video ads accounted for 12.6% of all videos viewed, and 1.2% of all minutes spent viewing video online, comScore found.-Gavin O'Malley, MediaPost
Get custom videos from the Hollywood experts.
Call VMakers.com today!
888.712.8211
info@VMakers.com
Video Marketing From The "Hollywood" Pros.
The team behind your favorite TV shows and movies, including: Ellen, Seinfeld, $#*! My Dad Says, How I Met Your Mother, The Disney Channel and more.
Wednesday, June 8, 2011
Sell More, Make More, Succeed with VMakers!
Custom videos from the Hollywood experts.
Call VMakers.com today!
888.712.8211
info@VMakers.com
Video Marketing From The "Hollywood" Pros.
The team behind your favorite TV shows and movies, including: Ellen, Seinfeld, $#*! My Dad Says, How I Met Your Mother, The Disney Channel and more.
D. Crudeli & Associates Video Created by VMakers.com
Get Custom Videos from The Hollywood Experts.
Contact VMakers.com today!
888.712.8211
info@VMakers.com
Video Marketing From The "Hollywood" Pros.
The team behind your favorite TV shows and movies, including: Ellen, Seinfeld, $#*! My Dad Says, How I Met Your Mother, The Disney Channel and more.
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