Tuesday, May 22, 2012

Adobe Releases new Auditude Video Platform

Adobe releases the next version of Auditude, a video ad managed and monetization platform, to insert and measure online video ads. The integration of AudienceManager and third-party site data enables publishers to understand who views the ad and target their content accordingly. A feature in the platform, Partner Management, will now allow media company partners to share revenue and allocation of sales rights with syndication partners. - MediaPost

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