Monday, December 31, 2012

Mistakes Online Video Marketers Usually Make

Common online video marketing mistakes:
  • Too promotional
  • Or not promotional enough
  • Too lengthy
  • Poor placement on your website
  • Not targeted at a clear audience
  • Boring
  • Burdened with an overload of information
  • Focusing too hard on trying to go viral
  • Only uploading to YouTube
  • A confusing concept
  • Videos that are just done poorly
The most painful “mistake” is trying too hard to go viral. Usually this involves a failed attempt to be funny, which ends up creating disdain for the advertiser.

We're sure there are more common online video marketing mistakes that haven’t been listed here. Recognizing our mistakes makes successful online videos so uncommonly enjoyable to watch.-MediaPost

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