Tuesday, December 11, 2012

Online Video Marketing - What You Need to Know

Online video has become one of the hottest trends in content marketing.
But it’s not just that video is big right now – it’s that it’s getting bigger.
Online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.

Five statistics to know about online video marketing:
1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone.
2. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
3. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies.
4. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.
5. On average, mobile viewers watch videos that are three times longer those on PCs and laptops, and the number of mobile viewers are expected to reach over 54 million by the end of 2012.
- Eloqua

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  2. Thanks! We'll continue to add valuable video updates in 2013.