38.8 Billion Online Video Views in April 2013 [comScore]

April 2013 U.S. Online Video Rankings

comScore, Inc. today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers April 2013 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)*	Minutes per Viewer
Total Internet : Total Audience	181,934	38,751,621	1,201.9
Google Sites	154,553	13,022,807	401.0
Facebook	62,730	740,844	25.2
VEVO	52,906	613,278	39.2
NDN	45,294	497,673	81.0
Yahoo! Sites	45,111	368,957	72.0
Viacom Digital	43,661	436,319	46.4
Microsoft Sites	42,219	538,009	43.1
Amazon Sites	36,900	142,413	19.1
AOL, Inc.	36,115	625,801	60.3
Turner Digital	34,914	307,316	48.5

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed a record 13.3 billion video ads in April, with Google Sites ranking first with 2.4 billion ads. BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes. Video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 63.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed April 2013 Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included)
Property	Video Ads (000)	Total Ad Minutes (MM)	Frequency (Ads per Viewer)	% Reach Total U.S. Population
Total Internet : Total Audience	13,256,089	5,137	81.6	52.6
Google Sites	2,417,367	212	22.7	34.4
BrightRoll Platform**	2,168,331	1,137	13.5	51.8
LiveRail.com†	1,686,142	615	20.8	26.3
Adap.tv†	1,483,369	713	13.6	35.2
Hulu	1,443,948	553	63.0	7.4
Specific Media**	1,233,788	474	11.6	34.6
TubeMogul Video Ad Platform†	818,154	270	10.2	26.0
Tremor Video**	766,697	390	12.1	20.6
NDN	529,586	143	13.4	12.8
Videology†	524,490	223	7.9	21.5

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers

The April 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 51.7 million viewers. Fullscreen held on to the #2 position with 37.4 million viewers, followed by Maker Studios Inc. with 33.8 million, Warner Music with 32.2 million and ZEFR (formerly MovieClips) with 28.1 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (64 minutes per viewer), followed by Maker Studios Inc. (50 minutes per viewer). VEVO streamed the greatest number of videos (586 million), followed by Maker Studios Inc. (471 million).

Top YouTube Partner Channels* Ranked by Unique Video Viewers April 2013 Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)	Minutes per Viewer
VEVO @ YouTube	51,647	585,511	37.2
Fullscreen @ YouTube	37,363	299,063	24.6
Maker Studios Inc. @ YouTube	33,845	471,463	49.5
Warner Music @ Youtube	32,176	178,301	17.7
ZEFR @ YouTube	28,099	123,086	12.5
The Orchard @ YouTube	23,181	91,086	10.8
Machinima @ YouTube	22,599	389,368	63.7
UMG @ YouTube	20,112	70,468	9.9
SonyBMG @ YouTube	16,416	45,182	8.5
BroadbandTV @ YouTube	16,266	104,519	20.1

*YouTube Partner Reporting, beginning last month with January 2013 data, gives credit to YouTube Partners for views of their single-claimed user-generated content.

Notable findings from April 2013 include:

• 84.7 percent of the U.S. Internet audience viewed online video.
• The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
• Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.
  

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