most online video views are reserved for short-form content, a new survey suggests that mobile video viewers aren’t deterred by small screens, and are quite happy to watch TV shows and movies on their devices.
The survey, conducted by Vuclip
among 455 mobile video viewers in the US (primarily male youth), found
roughly 8 in 10 saying they would watch their favorite TV serial on
their phone were it available. An even greater proportion (88%) would
watch their favorite movies on the proverbial second screen.
Asked which of 4 options they would prefer given 2 hours to watch
video on their mobile phone, a plurality 47% of respondents chose the
option to watch a single movie, with 8% saying they would watch 4 serial
TV episodes. By comparison, 25% would watch multiple short movie
scenes, and 20% would watch multiple song clips.
The results suggest a burgeoning market for OTT service providers such as Netflix and Hulu Plus, but also means that pay-TV providers stand to benefit from increased awareness of “TV Everywhere” options.
Meanwhile, the Vuclip survey finds that video buffers are US
respondents’ biggest concern with watching longer videos on their
phones, ahead of other concerns such as lack of content availability and
cost. Recent data from Akamai suggests that online video viewers have more patience for pre-roll ads than they do for slow-loading content.
About the Data: The survey was conducted between September 24 and October 1.-MarketingCharts
Take your video marketing to the next level.
Call Jeff at 888-712-8211 today!
VMakers - Video made easy.
Trusted by Disney, Warner Bros, NBC, Paramount, CBS and ABC.