Producing content on a regular basis helps brands succeed with earned media.
It's wise to also invest in content that has a strong storytelling component.The key to winning on YouTube with earned media is a mixture of quality and quantity. A mix of paid, earned and owned media is what makes a brand efficient on YouTube YouTube's New Mobile Ad Unit
This week YouTube rolled out a new mobile version of its homepage takeover ad, which is a popular ad spot on desktop.
The ads appear as a regular video at the top of the page within the “What to Watch” section in YouTube’s apps. With 40 percent of traffic coming from mobile, Google is looking to help monetize some of its content with more compelling advertising units than banner advertisements.
As marketers look to move away from banner ads, YouTube’s new mobile ad unit also points to the rise in native forms of advertising that publishers are embracing to reach consumers through their mobile devices where they are spending a substantial amount of time watching videos.
These new paid ads give marketers guaranteed reach, but could also be easily be skimmed over as consumers scroll through videos.
YouTube also offers mobile pre-roll video ad placements that play before content. However, consumers have become accustomed to skipping these kinds of ads.
Brands need to focus on creating entertaining, intriguing, and useful content aligned to the audience's interests. Then distribute that content across all channels.
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