Thursday, May 30, 2013

How To Leverage The Power of Video - June 16 Workshop


Real Estate Video Marketing Services

New Commercial Real Estate Video!

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VMakers - Real Estate Video Marketing for Agents, Brokers, and Developers.
Improve your real estate web site, search results, and sales with video marketing.

Grow your business and profits with top quality videos created by the Hollywood studio experts from Disney, Paramount, Warner Brothers, CBS, Universal and NBC.

VMakers.com Complete Video Solutions
Video marketing, production, and management, made easy and affordable for any size business.
Services: Real Estate Videos, Corporate Videos, Business Videos, Educational Videos, Sales Videos, Training Videos, Trade Show Videos, Video Advertisements, Web Videos, Online Videos, Testimonial Videos, Product Videos, Demonstration Videos, Video Presentations, Promotional Videos and Biographies.


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Wednesday, May 29, 2013

More Than 3 in 4 Mobile and Tablet Video Ad Views on an Apple Device in Q1



Android may have the lead on iOS in terms of US smartphone market share (with the same true on a global basis), but more mobile video ad views took place on an iPhone (31.4% share of mobile and tablet ad views) than an Android phone (22.5% share) in Q1, according to FreeWheel’s latest Video Monetization report. But that may not be the only comparison worth making. That’s because the iPad outstripped them both, accounting for 39.2% of total mobile device video ad views for the quarter, as iPad users tended to focus more on long-form content supporting higher ad loads.

In fact, 58% of ad views on the iPad were served during long-form content (more than 20-minutes) for the quarter, compared to just 27% on the iPhone and 24% on Android phones. The researchers note that “this reflects TV-style viewing habits on iPad versus on-the-go usage for mobile phones.”

Overall, non-desktop video viewing (either through mobiles, tablets, or OTT devices) accounted for 19% of video views in Q1, a more than 50% jump from 12% just a quarter earlier.

About the Data: The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. The underlying dataset is one of the largest available on the usage and monetization of professional, rights-managed video content, and in 2012 comprised over 53 billion video views.-MarketingCharts

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Tuesday, May 28, 2013

Most Online Video Views - Less Than 5 Minutes in Length



Most consumers are keeping it short and sweet when it comes to their online video viewing habits, but that may be limiting the industry’s ability to monetize its inventory, according to FreeWheel’s Q1 Video Monetization Report. During the first quarter, 86.7% of video views on “Linear + Digital” networks were less than 5 minutes in length, as were 86.2% of video views on “Digital Pure-Play” networks. But ad loads (ads per video viewed) for short-form content averaged out at just 0.9 for the Linear + Digital model and 0.5 for the Digital Pure-Play model.

By contrast, ad loads were a healthy 9.5 in Q1 for long-form content served up by FreeWheel’s Linear + Digital clients, although they were much smaller (1.3) for Digital Pure-Plays. Long-form content (20+ minutes) accounted for 6% of views for Linear + Digital, and only 1.9% for Digital Pure-Plays.

The researchers describe the “Linear + Digital” model as generating the “majority of… revenue from linear TV services and also offering content on IP-based environment,” as well as “being “focused on diverse mix of short, mid, and long-form content, with an emphasis on driving high ad loads.” The “Digital Pure-Play” model, by contrast, is characterized by its exclusive operation in IP-based environments, “either by aggregating third-party premium content and/or developing original premium content.” In this case, the “business models [are] focused on video view growth through syndicated distribution of largely short-form content.”

When all of that is boiled down, the result is that the Linear + Digital model is seeing a slight decline in total video views (down 8% year-over-year), but that its much higher ad loads result in somewhat equal ad views as the Digital Pure-Play model, which has generated scale (+47% year-over-year) in video views, but lacks the ad loads of its counterpart. Those results may not change in the near future: most of the Digital Pure-Play’s growth has been in short-form video (+54% year-over-year), while the Linear + Digital model only managed 4% growth in long-form video views.

The researchers note that a combination of these models is necessary in order to bring online video to TV’s scale and to address the increasing demand from traditional TV ad buyers. That includes optimizing the mix of short, mid, and long-form content, increasing ad loads, and building audience size.

Other Findings:

  • On a net basis across both business models, total video views increased by 30% year-over-year in Q1.
  • The Digital Pure-Play model is heavily dependent on syndication, which accounted for 84% of video views in Q1, compared to 25% for the Linear + Digital model.
  • 96% of ad views for Digital Pure-Play networks were pre-rolls in Q1, while for Linear + Digital, mid-rolls accounted for 41% of ad views, up from 36% a year earlier.
About the Data: The data in the report is one of the largest available on the usage and monetization of professional, rights-managed video content, and in 2012 comprised over 53 billion video views.-MarketingCharts

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Thursday, May 23, 2013

New Real Estate Video!

Check it out!




VMakers - Real Estate Video Marketing for Agents, Brokers, and Developers.
Improve your real estate web site, search results, and sales with video marketing.

Grow your business and profits with top quality videos created by the Hollywood studio experts from Disney, Paramount, Warner Brothers, CBS, Universal and NBC.

VMakers.com Complete Video Solutions
Video marketing, production, and management, made easy and affordable for any size business.
Services: Real Estate Videos, Corporate Videos, Business Videos, Educational Videos, Sales Videos, Training Videos, Trade Show Videos, Video Advertisements, Web Videos, Online Videos, Testimonial Videos, Product Videos, Demonstration Videos, Video Presentations, Promotional Videos and Biographies.


Call - 888.712.8211
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38.8 Billion Online Video Views in April 2013 [comScore]


April 2013 U.S. Online Video Rankings

comScore, Inc. today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers April 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience  181,934 38,751,621 1,201.9
Google Sites 154,553 13,022,807 401.0
Facebook 62,730 740,844 25.2
VEVO 52,906 613,278 39.2
NDN 45,294 497,673 81.0
Yahoo! Sites 45,111 368,957 72.0
Viacom Digital 43,661 436,319 46.4
Microsoft Sites 42,219 538,009 43.1
Amazon Sites 36,900 142,413 19.1
AOL, Inc. 36,115 625,801 60.3
Turner Digital 34,914 307,316 48.5
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed a record 13.3 billion video ads in April, with Google Sites ranking first with 2.4 billion ads. BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes. Video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 63.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed April 2013
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience  13,256,089 5,137 81.6 52.6
Google Sites 2,417,367 212 22.7 34.4
BrightRoll Platform** 2,168,331 1,137 13.5 51.8
LiveRail.com† 1,686,142 615 20.8 26.3
Adap.tv† 1,483,369 713 13.6 35.2
Hulu 1,443,948 553 63.0 7.4
Specific Media** 1,233,788 474 11.6 34.6
TubeMogul Video Ad Platform† 818,154 270 10.2 26.0
Tremor Video** 766,697 390 12.1 20.6
NDN 529,586 143 13.4 12.8
Videology† 524,490 223 7.9 21.5
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers

The April 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 51.7 million viewers. Fullscreen held on to the #2 position with 37.4 million viewers, followed by Maker Studios Inc. with 33.8 million, Warner Music with 32.2 million and ZEFR (formerly MovieClips) with 28.1 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (64 minutes per viewer), followed by Maker Studios Inc. (50 minutes per viewer). VEVO streamed the greatest number of videos (586 million), followed by Maker Studios Inc. (471 million).

Top YouTube Partner Channels* Ranked by Unique Video Viewers April 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 51,647 585,511 37.2
Fullscreen @ YouTube 37,363 299,063 24.6
Maker Studios Inc. @ YouTube 33,845 471,463 49.5
Warner Music @ Youtube 32,176 178,301 17.7
ZEFR @ YouTube 28,099 123,086 12.5
The Orchard @ YouTube 23,181 91,086 10.8
Machinima @ YouTube 22,599 389,368 63.7
UMG @ YouTube 20,112 70,468 9.9
SonyBMG @ YouTube 16,416 45,182 8.5
BroadbandTV @ YouTube 16,266 104,519 20.1
*YouTube Partner Reporting, beginning last month with January 2013 data, gives credit to YouTube Partners for views of their single-claimed user-generated content.

Notable findings from April 2013 include:
  • 84.7 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.

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Tuesday, May 21, 2013

Where Are Marketers Going To Increase Their Efforts? [study]



For the third consecutive year, YouTube is the channel where most marketers plan on increasing their social media efforts, according to survey results from Social Media Examiner’s latest annual “Social Media Marketing Report”. This year, 69% plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform. Last year, 76% planned to increase their YouTube efforts, against 33% who didn’t plan any such marketing activities, while the year before, 77% planned to increase their efforts versus 10% who had no YouTube marketing plans. But YouTube adoption has remained flat: it stood at 56% in 2011, 57% in 2012, and is once again at 56% this year.

Nevertheless, YouTube is one of the top 5 platforms in use this year, ahead of Google+ (42%) and Pinterest (41%), but remaining behind the ubiquitous Facebook (92%), as well as Twitter (80%), LinkedIn (70%), and blogging (70%).

After YouTube (and keeping in mind that expected activity doesn’t necessarily translate to real behavior), a significant proportion of marketers plan to increase their Facebook (66%), blogging (66%), LinkedIn (65%) and Twitter (64%) activities. Blogging and LinkedIn are particularly in favor among B2B respondents, with 71% and 78%, respectively, planning to increase their activities on these platforms.

Interestingly, the report notes that while only 5% of marketers are currently using podcasting, 24% plan to increase their efforts in this area this year.

The study also reveals some other interesting tidbits about which platforms are – and are not – in vogue among marketers:
  • Use of social bookmarking sites has plummeted from 26% of respondents in 2011 to just 10% this year;
  • Forums (24% in 2011; 16% this year) and geo-location services such as Foursquare (17% in 2011; 11% this year) are also in decline;
  • Respondents with more than 5 years of experience are far more likely to use LinkedIn than the average respondent (92% vs. 70%);
  • Marketers spending more than 40 hours a week on social media are more heavily focused on Pinterest, Google+, Instagram, and YouTube than those spending less than 6 hours a week on social media marketing;
  • B2C marketers have adopted Facebook at a greater rate than B2B marketers, while the opposite is true when it comes to LinkedIn;
  • Although Facebook is the most important social platform to a strong majority (67%) of B2C marketers, Facebook and LinkedIn are tied among B2B marketers, at 29% each;
  • 67% of marketers plan to increase their Twitter activities, but that’s down from 69% last year and 73% in 2011;
  • Younger marketers are much more likely to use photo sharing sites such as Instagram than their older counterparts; and
  • 80% of marketers have no plans to daily deal sites, such as Groupon or LivingSocial, in the near future.
About the Data: The data is based on responses from 3,025 participants. 56% primarily target consumers and 44% businesses. 72% of respondents are aged 30-59, and females represented 62% of the survey sample. 57% are based in the US, with the UK (9%) the next-most heavily represented country.-MarketingCharts

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Friday, May 17, 2013

In-Stream Video Ad Benchmarks Show Continued Strength


PointRoll has released data from its upcoming 2012 Benchmark Report, revealing that in-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile (0.15%), rich media (0.14%) and standard banner (0.1%) ads. The findings support a similar conclusion reached earlier this year by DG MediaMind, which also found in-stream video ads to outperform those other formats, though with vastly different benchmark figures. (The DG MediaMind report put the US benchmark CTR for in-stream video at 1.11%, and mobile at 0.88%).


In-stream video ads boasted an interaction rate of 5.68%, according to the PointRoll study, ahead of rich media (4.02%) and mobile (0.96%). Overall, the volume of in-stream video ads served was up by 37% year-over-year.

Compared to standard in-stream pre-roll ads, interactive in-stream video campaigns achieved a 13% higher click-through rate (0.68% v. 0.6%) and a 16% higher 100% completion rate (84.2% vs. 72.8%).

Looking at in-stream video benchmarks by site type, the study shows that kids and family sites sported the highest CTR, of 1.87%, followed by home and garden (1.36%) sites, the only other type to exceed a 1% CTR on average. On the other end of the spectrum, music and streaming media (0.4%) sites saw the lowest CTR. Sorting the data by completion rate, business and finance emerges as the leading site type, with a 77% completion rate,followed by portals and search engines (74.5%) and sports and recreation (74.4%).

Finally, breaking out the figures by vertical, the researchers reveal that travel and tourism (1.47%) boasted the highest CTR, followed by food and beverage manufacturers (1.06%), with non-profit organizations (0.37%) and consumer goods manufacturers (0.43%) on the low end. The restaurants and food service category saw the highest completion rate, of 81.6%, while retail had just a 34% completion rate.-MarketingCharts

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Tuesday, May 14, 2013

Online Video Spending Will Almost Double Over The Next 3 Years

Video and TV often bought together

The process of buying video ads has become increasingly complex, with more websites, ad networks, exchanges, and demand-side platforms (DSPs) than ever before, according to a new eMarketer report, “Buying Online Video Advertising: Making the Most of Your Budget.” But buying online video ad space is, at its core, similar to buying traditional TV advertising. For advertisers, it starts with knowing how to reach their target audience mixed with a good grasp of brand objectives and how they shift at different stages.

What’s at stake here is money—a lot of money. And the total is growing rapidly. Estimates from eMarketer indicate that US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.



Besides the basics of defining audience and objectives, marketers typically need to factor in a variety of elements when choosing where and how to buy digital video advertising, including costs, types of ad and pricing formats, whether to buy direct from video sites or to buy audiences via ad networks, and whether to use real-time bidding (RTB). In addition, many advertisers must consider how digital video ad buys tie into their television buys.

Evaluating costs means more than simply calculating how much the advertiser pays the publisher. When marketers choose which video sites to advertise on, and where on those sites to place ads, they also need to factor in the video buy’s effectiveness.

Many marketers can find the road to that intersection in the type of site, and the ad’s location within that site. In a somewhat rough estimate from Credit Suisse, the CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.



The Credit Suisse data focused on traditional CPMs, but many advertisers are looking for engagement and prefer cost-per-click or cost-per-completion arrangements. And several marketers are moving toward some kind of cost-per-action pricing.

One advantage of this completion-based pricing method tends to be a more involved audience—and marketers who get a better picture of audience interest.

Advertisers must also choose a video format for their ad. Video ad formats vary widely, ranging from in-stream ads such as pre-rolls and mid-rolls to page takeovers and interactive units. Video ad sites’ offerings are rarely uniform.

“Do they have certain ad units that are proprietary to them where the audience can choose multiple videos to watch? Will they allow us to put a skin around the video so it really looks like it’s our own content and that we actually own that page?” said Erica Bigley, digital media manager at Ford Motor Co. “All of the partners we work with do each one of those a little bit differently, so we know which one will work best for what we’re trying to push at that time.”

The interactivity of user’s choice is just one active ad format marketers can decide to include in their online video campaigns. A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.



While marketers often place television and digital video in separate buckets, some are beginning to look at them as a single universe—T/V (television/video).

“We’re pretty much approaching all of our major broadcast partnerships in concert with our digital programs,” said David Matathia, director of marketing communications at Hyundai Motor America. “When we’re working with network partners, it’s now rare to see a standalone TV or a standalone digital deal. It’s almost become standard practice to package digital and broadcast together.”

The full report, “Buying Online Video Advertising: Making the Most of Your Budget,” also answers these key questions:
  • What are the key considerations for brands and agencies when buying online video advertising?
  • When do advertisers want to buy based on site? When do they want to buy to target a specific audience?
  • How can online video ads extend the larger TV buy?
This report is available to eMarketer corporate subscription clients only. eMarketer clients, log in and view the report now. -eMarketer

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Wednesday, May 8, 2013

Social Media and Digital Video Add to Growth in Time Spent Online [study]

Older media lose share as time spent online rises


US consumers’ enthusiasm for social media and digital video is showing no signs of fatigue. According to Gfk, in partnership with the Interactive Advertising Bureau (IAB), time spent online rose yet again in 2012, boosted by particularly notable growth in daily usage of social networks and viewing of digital video.

The average daily time spent online reached 3 hours, 7 minutes last year, up from just less than 3 hours in 2011. As more compelling content moves onto digital platforms—including social networks that appeal to every iteration of hobby and personality, and an expanding selection of online video content—old media continue to lose share to the internet. Radio and newspapers each lost minutes of daily time spent with media. And even daily TV time declined by a minute.

Besides the internet, video games were the only other media to gain daily time spent in 2012. And interestingly, magazines managed to hold on to an equal number of average minutes per day as in 2011.



Social networks continue to take the greatest share of web users’ online time. In fact, social further grew its lead over other internet activities last year; US consumers spent an average of 37 minutes daily on social networks in 2012. Email was the next most time-consuming digital activity, at an average of 33 minutes per day.

Online video was the only digital activity to gain as many minutes as social, increasing from 17 minutes in 2011 to 24 minutes in 2012; a proliferation of digital TV and movie content can be largely credited with this growth, along with the wider availability of cord-cutting options.



Certain online activities are also helpfully reinforcing each other.
As consumers spend more time on social networks, they see recommendations for digital videos, including TV shows available online. The IAB found that more than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web. Only word of mouth and ads were more common ways for consumers to hear about shows available online.



In total last year, the IAB found that consumers spent 14 minutes daily watching TV and movies online and 24 minutes watching all digital video, including user-generated content and professional clips.

As users learn about and watch digital video online, they become all the more likely to engage in social TV activities, further reinforcing the positive feedback loop for time spent online.-eMarketer


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Tuesday, May 7, 2013

11 Tips To Prepare For Your Video Appearance





You’re a corporate executive, senior partner, small business owner, or an expert advisor scheduled to be interviewed for a short introductory video to be viewed on your web site and on a monitor in your reception area.

How should you prepare for your appearance?
Here are some simple and effective tips:


Before The Camera Rolls
1. Get a good night’s sleep so your face and voice are well rested.
2. Minimize your caffeine intake so you don’t ramble.
3. Drink plenty of water to avoid dry mouth or a scratchy throat.
4. Relax. Deep breathing, soothing music, and happy memories can help.

Wardrobe
5. Dress comfortably to avoid looking and sounding constrained.
6. Dress how you normally would when meeting clients or customers.
7. Wear solid, dark, neutral colors to keep the focus on your face.

When The Camera Rolls
8. Don’t rush. Think first and speak in a normal, clear pace.
9. Use complete sentences.
10. Minimize the use of technical terms or industry jargon.
11. Always maintain eye contact with the interviewer if present, or the camera.

These simple tips will help you make the best possible impression on your audience by conveying competence, likeability, and trust which will result in new business.

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Thursday, May 2, 2013

Who's Watching Online Video [survey]



Online video attracts a significant audience, with 1 in 5 or more American adults watching a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis, per results from an IAB study conducted by GfK. But who are these viewers? The study profiles the audience of each online video type, finding that they each skew male, but more so among OPOV viewers. Viewers of original online content also skew older than those who watch TV shows online.

Looking first at the gender split, the study reveals that 55% of “TV Online” (network TV shows online) are male, with a similar split (56% male/44% female) among user-generated content streamers. Among OPOV viewers (for shows such as House of Cards), males account for 60% of the audience.

While watching funny cat videos on YouTube might seem to be a more youthful activity, it turns out that regular (monthly+) viewers of user-generated content are older on average than TV Online viewers, with mean ages of 38.7 and 36.1, respectively. OPOV viewers are the oldest, by a slight margin, with a mean age of 38.9.

Viewers of originally produced and user-generated content also differ from TV Online viewers in their relationship status, with 51% of the former being married, versus 46% of the latter.

Other highlights of the profile (all data limited to monthly+ viewers) include:
  • UGC viewers sporting the highest median household income, of $67,200, compared to $62,300 for TV Online viewers and $62,900 for OPOV viewers;
  • 66% of the UGC audience counting as “non-ethnic,” versus 62% of OPOV viewers and 64% of TV Online viewers;
  • Close to 4 in 10 viewers of each online video content type having attained at least college grad status;
  • Slightly more than 6 in 10 of each group owning a smartphone; and
  • About 40% of each audience being a tablet owner.
While the average age of a regular (monthly+) streamer lies outside the 18-34 bracket, that age bracket is more likely to have streamed video “yesterday” than the overall adult population. For example, 32% of males aged 18-34 (and 25% of females of that age) reported watching TV Online “yesterday,” versus 15% of the adult population on average. Similar gaps showed up for UGC and OPOV streaming: 18-34-year-old males were about twice as likely as the average adult to have streamed “yesterday,” with a narrower difference seen between 18-34-year-old females and the sample average.-MarketingCharts

About the Data: The data is based on a survey of 2,425 adults screened from a general population sample for being monthly+ viewers of online video and “ever” users of either TV Online, UGC, or OPOV. Full surveys were completed with 1,005 monthly+ viewers. Due to robust sample sizes, analysis was performed on monthly+ users of each video type.

The survey was conducted from March 19-March 25, 2013.

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