Online Video Ad Views Soar!

April 2012 U.S. Online Video Rankings (comScore)
Video Ad Delivery Continues to Soar to New Heights, Representing 1 in 5 Videos Viewed
181 million U.S. Internet users watched nearly 37 billion online content videos in April.
Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.

Top 10 Video Content Properties by Unique Viewers-April 2012

Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)*	Minutes per Viewer
Total Internet : Total Audience	180,785	36,848,001	1,307.7
Google Sites	157,663	17,022,226	434.8
Yahoo! Sites	53,604	741,995	73.7
VEVO	49,479	674,183	57.9
Facebook.com	44,298	264,903	27.0
Microsoft Sites	42,833	486,567	42.4
Viacom Digital	41,247	501,100	58.9
AOL, Inc.	38,925	496,400	54.3
Amazon Sites	30,168	104,581	17.4
Hulu	28,233	901,060	228.5
News Distribution Network, Inc.	27,005	186,956	75.2

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
Top 10 Video Ad Properties by Video Ads Viewed-April 2012

Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included)
Property	Video Ads (000)	Total Ad Minutes (MM)	Frequency (Ads per Viewer)	% Reach Total U.S. Population
Total Internet : Total Audience	9,478,975	3,937	59.8	51.7
Hulu	1,597,166	670	48.6	10.7
Google Sites	1,319,342	136	17.7	24.3
BrightRoll Video Network**	942,899	566	9.1	33.8
Adap.tv†	880,522	525	12.7	22.5
TubeMogul Video Ad Platform**	830,621	230	17.1	15.9
SpotXchange Video Ad Marketplace**	666,588	367	12.8	17.0
Tremor Video**	661,727	360	13.2	16.3
Specific Media**	650,578	314	6.9	30.9
ESPN	514,347	189	26.6	6.3
Auditude, Inc.**	511,278	202	11.3	14.8

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange
 
Top 10 YouTube Partner Channels by Unique Viewers

Total U.S. – Home and Work Locations Content Videos Only (Ad Videos Not Included)
Property	Total Unique Viewers (000)	Videos (000)	Minutes per Viewer
VEVO @ YouTube	48,307	644,111	56.7
Warner Music @ Youtube	28,632	177,251	25.0
Machinima @ YouTube	23,146	382,360	65.0
Maker Studios Inc. @ YouTube	15,353	165,485	43.9
FullScreen @ YouTube	12,331	58,994	18.1
BroadbandTV @ YouTube	8,218	38,245	17.2
Big Frame @ YouTube	7,266	41,647	20.3
Demand Media @ YouTube	6,321	15,622	8.1
Clevvertv @ YouTube	6,076	12,541	7.6
IGN @ YouTube	5,933	30,663	16.8

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content
 
Other findings from April 2012:

• 84.5 percent of the U.S. Internet audience viewed online video.
• The duration of the average online content video was 6.4 minutes, while the average online video ad was 0.4 minutes.
• Video ads accounted for 20.5 percent of all videos viewed and 1.6 percent of all minutes spent viewing video online.
  

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